Summary and response Essay Example | Topics and Well Written Essays - 250 words - 3

Summary and response - Essay Example No shooting has occurred in recent times and men were laid back in informal gear and are generally having a relaxed time before they jumped into battle on this day. The American soldiers at Restrepo (one of the American bases) then witness an Afghani soldier, alongside the author, crawl to his death on the mountainside; and celebrate. This disturbs the author and he begins to explain the effects this type of experiences has on the American soldier; that according to him, no one seems to be paying enough attention to. He says that some of these men have died at war, and they together with the society they come from never take time to evaluate the real effects of sacrificing themselves for their country. In the author’s view, the country should at least do this for the soldiers. The men lack mentors, necessary physiological needs etc. and have all learnt to embrace this life they lead. It is their source of excitement and they discuss it often with everyone but the public. In th e author’s view, the important thing in war is survival. The fear of going back to rejoin society’s normal way of life appears boring and even sad. I would like to respond to the author’s idea that the soldiers are not bothered by death at the battlefield and the psychological effects are immense. In the past this may have been possible but the American government began employing the use of clinical psychologists to deal with such effects. The clinical psychologist gets to work with the soldiers themselves as well as with their families. This greatly reduces the effects this has on their psyche. I also believe that no one is forced to join the American army and this is a choice they should be prepared to live with. I, however, feel that it is a noble thing for these men and women to sacrifice so much for their country and they shouldn’t be made to feel as if they are suffering. The author describes

The 4As Essay Example | Topics and Well Written Essays - 750 words

The 4As - Essay Example 4A’s always attempts to improve the agency business. With 750 members and 1250 branch offices, approximately 80% of 4A’s members are placed in all national advertising agencies. Virtually all of the large multinational agencies are members of the 4A’s. While at the same time, along with addressing the expectations of shareholders and stakeholders, the organization fulfills its Corporate Social Responsibility (CSR) as well. The association represents advertising agency business to public service work of the Advertising Council, Inc. and Spencer, AAAA Educational Foundation which offers allowances and fellowship to graduate multicultural learners studying advertising at college or graduate school levels. It also runs a group insurance and group pension/profit sharing plan for the benefit of employees in agencies. 4A’s has its individual composition of constitution, mission statement, by-laws and standards of practice approved by the Board of Directors along with membership together (American Association of Advertising Agencies, 2013). Mission and Purpose of 4A’s The mission of 4A’s is to improve and to strengthen the advertising agency business in the United States by counselling members on operations and management by offering collective experience of the many to each. It strives to establish high creativity and business standards by attracting quality workforce to the business. Considering itself as a management oriented agency, the association is focused on providing leadership, support and assistance to the advertising community in serious areas such as compensation, agency operation, talent management, business development, government policy and technology. The organization divides its purpose in short-term and long-term bases. Short-term goal includes endorsing friendly relations within the entire associated agencies and maintaining as well as preserving honesty along with fairness. Moreover, working with the govern ment and consumers on matters which affect advertising is also a key short-term goal. Long-term goal includes fostering social responsibility of advertising and marketing, and fostering scientific research along with innovation to continually improve advertising. Moreover, to provide their members with unlimited access to their full time team of information specialist, which helps a client to meet all the secondary research needs, such as industry statics, creative work, and demographic data, original research, surveys and white papers, comes under their prime purpose (American Association of Advertising Agencies, 2013; SlideShare Inc, 2013). Services Offered by 4A’s 4A’s provides insurance and pension/profit sharing plan for the welfare of their associates in agencies. The agency is mainly involved in planning, producing, creating advertisement and performing research along with selecting media. The 4A’s runs its own research departments. Consulting and advisor y services on a variety of management related topics, training and professional development programmes and research services, including access to specialists and numerous databases are a few more services offered by 4A’s. 4A’s devotes a part of its time and energy in facilitating government on matters that have an impact on advertising and marketing communication industry. It has committed a substantial effort in creating responsible practices in two vital areas, food and beverage related advertising to the children along

The impact of the Media on Teen Girls Body Image Essay Example for Free

The impact of the Media on Teen Girls Body Image Essay â€Å"Cosmetic makers have always sold (hope in a jar)- creams and potions that promise youth, beauty, sex appeal, and even love for the women who use them† (Postrel 125). Magazines are filled with digitally transformed images of models with amazing bodies, flawless skin and perfectly styled hair. Television advertisers push their products using the most attractive people with the perfect bodies. Television shows such as October Road and movies like Men or Shoes portray images of sexy, gorgeous woman who have it all; the handsome boyfriend or husband, the great job and amazing friends, while the chubby, not so attractive friend is usually there simply for comic relief. Also shows like the Janice Dickinson Modeling Agency on the Oxygen Network, is another perfect example of media influencing teen girls negatively. On this particular show she holds auditions for aspiring models to come before her and audition in order to gain representation by her Modeling Agency. Instead about 97% of these young girls are harassed and ridiculed on National TV. On this show there is no such thing as constructive criticism or putting it nicely. She points out every flaw, every physical feature that she feels needs to be fixed with plastic surgery or dieting. She even has gone so far as to saying â€Å"I will never accept a plus size model into this agency† (Rotchford 72). She has been known to call girls ugly and send many on occasion crying and running for the door. â€Å"Her show is rated number 1 on the Oxygen Network† (Rotchford 72). This kind of message is sending young girls the impression that in order to be beautiful like a model and be accepted by society that you have to have a flawless face and thin perfect body and at any cost necessary. The music industry has followed this pattern as well. Music videos (especially of the Hip-Hop category) are usually filled with woman wearing next to nothing, dancing erotically, and having their body parts zoomed in on by the cameras. This kind of music is extremely popular in younger generations, so when these music videos are being seen by them, then these scenes are going to be viewed as being cool as well. Girls will think that that is the type of look I need to have in order to be popular and cool. Teenagers are conditioned to believe that advertisements and media reflect the world. Throughout time the ideal of beauty has differed. During the Renaissance, a beautiful woman was more full figured and pale skinned. â€Å"This reflected her station of rank in society† (Eco 212). Her size indicated she had enough to eat and her pale skin showed she did not have to work to sustain a living. During the 1920’s, the image of beauty changed. Woman wore their hair bobbed, had slender figures and preferred to have smaller breasts. â€Å"The 1950’s brought more changes with the introduction of icons like Marilyn Monroe† (Eco 306). Women wanted to be full figured, very curvy with platinum hair and plenty of sex appeal. As times changed and society’s ideals of beauty changed, one thing remained the same, the pursuit of beauty and perfection. The most obvious victim of the media stereotyping is young girls. Unrealistic images of beauty and perfection bombard these girls through television, magazines and movies. A study was performed to examine the effects of exposure of the media ideals of body image on women, and to determine if it would affect their self-esteem, body satisfaction, start eating disorder symptoms, and maybe change the level of internalization of the thin ideal. â€Å"Women in the experimental group reported lower self-esteem after being exposed to the thin-ideal images compared to the women who viewed neutral images† (Hawkins, Granley, Richards, and Stein 44). â€Å"Moreover, in some cases, feelings of body dissatisfaction and low self-esteem may lead adolescents seeking self-improvement to increase their media consumption—resulting in a vicious circle of media exposure, internalization of sociocultural ideals, social comparison with unrealistic images, and further erosion of body satisfaction and self-esteem. Indeed one 13 year old girl in the current study commented that â€Å"magazines are going to exploit the fact that teenagers are often unhappy with themselves† (Clay, Vignoles and Dittmar 473). The media dictates what is considered fashionable, the popular hair styles or trends. Images of thin, leggy models in short skirts, shorts and tiny swimsuits having fun, flirting and getting attention from men visually show what is considered to be beautiful. If a girl does not fit into the mold, she may begin to have self-doubt, or body satisfaction issues. â€Å"Idealized images are an influential source of pressure to meet the thin idea† (Monro and Huon 89). Society is obsessed with perfection. It is evident in the number of women choosing to undergo cosmetic surgery in the attempt to attain the perfect body, nose, figure and smile. â€Å"We found that girls who engage in more appearance-related discussions and imitation of others had lower appearance satisfaction† (Dohnt and Tiggean 9). â€Å"We found that girls who watched television shows with an appearance emphasis, such as Friends or Rage, we less satisfied with their appearance. Shows such as soap operas and music television slips that present women as thing attractive, and sometimes provocatively dressed, have also been correlated with body dissatisfaction and disordered eating in adolescents† (Dohnt and Tiggean 10). Advertisement Agencies have been questioned about why they only advertise their products with a certain types of models. The answer from each agency was usually almost always the same each time. â€Å"Sexy sells and everyone wants to be beautiful, so we sell our products to the world using beautiful people. This shows the population that beauty is within their grasp and that they too can obtain it† (Monroe 160). Janice Dickinson who is also in the media has stated that â€Å"she says no to plus size models in her agency† (Rotchford 72). â€Å"We live in America, aren’t we allowed to do what we want with our own businesses? I own this agency; if I don’t want fat ugly models representing it then that’s my right† (Rotchford 70). Miss Dickinson has a point, but she fails to realize what her actions and her show is reflecting on to young girls. Young girls live in an appearance-focused society, where images of perfection are broadcast in every form of media. Girls are developing low self-esteem, eating disorders, and are striving to obtain perfection and acceptance. And the kind of media that we have is doing nothing but fueling this fire that has been burning rapidly for a long time. If young girls are not offered a more realist image of beauty, they will continue to be dissatisfied with their appearance and suffer from low self-esteem. There have been some developments recently to try and change this pattern. â€Å"In the past few years marketers at Dove have added some new and improved enticements† (The Atlantic, The Truth About Beauty 125). The new campaign declares that every woman is beautiful and ignoring imperfections indicates self-esteem. â€Å"Oprah covered the story, and so did the Today show. Dove’s campaign, wrote Advertising Age, â€Å"undermines the basic proposition of decades of beauty-care advertising by telling women—and young girls—they’re beautiful just the way they are† (The Atlantic, The Truth About Beauty 125). Imagine, a beauty-care company selling their products not by enticing young girls with unrealistic images of women who achieved perfection by using their products, but by showing women and young girls they are beautiful to being with and can accentuate their beauty by using their products. Dove expanded the definition of beauty without losing the concept. This was a novel approach that seems to be catching on. Every girl deserves to feel beautiful, smart, important and secure. Another Dove campaign focuses on young girls insecurities about their appearance. â€Å"Every girl deserves to feel good about herself and see how beautiful she really is† (The Atlantic, The Truth About Beauty 127). Television shows are beginning to follow in the same example as the Dove campaign. One such show is Ugly Betty, which is about a young woman from Queens who doesn’t fit the standard media beauty and works for a fashion magazine where everyone is image obsessed. Instead of conforming to the standards of her co-workers, Betty maintains her integrity and shows that being a kind, smart, and caring person is what makes you truly beautiful. As time passes, people begin to see that Betty’s beauty does not lie in her physical appearance but in her spirit and compassion. If images like this continue, more girls will begin to see that their own inner strength, self-assuredness, and integrity are more beautiful than the images that you see splashed across any fashion magazine or TV show. These are real qualities that any girl can obtain. Society is always going to have its own opinion of what beauty is. And this will always be perpetuated through media. If we start recognizing the impact that the media has on the self-esteem of young girls, and instead present strong, confident, and capable women achieving their goals, then young girls will being to believe that the image of beauty has a new face—theirs.

Between Logic and Heuristic :: Calculus Mathematics Essays

Between Logic and Heuristic* ABSTRACT: This article aims to construct a new type of logical calculi-logical heuristic calculus which contains the means of reducing complete search. Such a heuristic component of calculus is reached with the help of meta-level means. The principal means for reducing search is structural information about information about contrary literals of formula. There are two major approaches to studying the process of reasoning ( «problem-solving »). On one hand, it is necessary to discover and investigate correct modes of reasoning in which the property of  «truth » is preserved. This task which can be formulated as the question  «what is a correct reasoning (proof)? » is considered in Logic. In order to decide this problem, Logic is based upon the concept of  «logical form ». There is a special syntactical method to deal with this concept—the method of construction of a logical calculus. In this respect, the calculus in question is a  «black box » which guarantees the  «true » conclusion under the  «true » premisses. Thus, Logic (logical form) gives the answer for the question about correct reasoning—  «the correct reasoning is a proof ». But logical syntax, as a  «black box »Ã¢â‚¬â€ calculus, isn’t interested in the real process of derivation building, in studying the question about methods of proof-search, in studying and construction a more manageable and efficient machin ery of  «truth » preserving. Availability of any method of exhaustive (complete) search, e.g.  «British museum algorithm », is quite enough for Logic (logical form). On the other hand, the process of  «problem-solving » can be investigated in the light of the following question:  «how is it possible to build a piece of correct reasoning? ». This task is considered in Heuristic. Heuristic investigates general principles and methods of  «problem-solving ». Computer Heuristic (computer heuristic method) is a system of rules (a rule) for essential reducing the complete search, i.e. heuristic methods are opposed to exhaustive search methods. The area of intersection of Logic and Computer Heuristic is proof-seach theory (PST), which investigates possible methods of  «problem-solving » ( «how is it possible to build a proof? ») in some calculus. PST deals with the heuristic component of proof systems. More precisely, the aim of proof-search theory can be defined as follows:  «discovering, on the basis of a calculus and an entity in the calculus in question of the structure of a possible derivation of this entity, a derivation which is interesting in some respect ».(1) Thus, proof-search theory can be included into the logical pragmatic (look at Fig.

Interpreting Financial Reports

Companies like ABC SDN BHD, a corporation in Malaysia prepare and furnish financial statements on a regular basis for the purpose of providing stakeholders reports of the company’s financial standing. However, accounting is not easy to analyze regarding how a particular company is doing financially in relation to others in the industry. One of the best ways to compare two businesses is to perform a ratio analysis on the company’s financial statements. A ratio analysis is commonly use in financial statements that looks at various numbers, such as net profit or total expenses and analyze the relationship between each other.According to Parrino, financial ratios are used in financial analysis to eliminate problems caused by comparing two or more companies of different size or when looking at the same company over time as the size changes (p. 85) Financial Ratios are grouped by their purpose but the most common ratios are Liquidity, Debt, Turnover, and Profitability. The ke y users of financial ratios have variations. Short-term creditors may use liquidity ratio. Potential lenders or existing lenders may use leverage ratio, and top corporations may use turnover ratio.Investors and stockholders may be more interested with profitability ratio to get their information. The two most common Liquidity Ratio are Current and Quick Ratio. Inventory Turnover Ratio, Accounts Receivable Turnover or Total Asset Turnover ratios can be used to determine a company’s turnover or efficiency ratio. To determine a company’s leverage, the Debt Ratio or the Debt-to-Equity Ratio is the preferred tool to use. The Return on Assets Ratio can determine the profitability of the company,The financial highlight of ABC SDN BHD, a corporation in Malaysia describes profitability, liquidity, assets, and capital. The company’s profitability shows a decrease in turnover, recovery of earnings, and lower cost of sales but higher total operating expenses. The companyâ⠂¬â„¢s liquidity shows a satisfactory liquidity standing and experienced cash flow inflexibility. The company’s asset management shows a reduced efficiency of the management of units and assets, lengthened collection but shortened payment periods, and a good inventory control.The company’s capital structure and solvency undertaken a much greater current liabilities than long-term liabilities to finance its operation, and the current liabilities are reported to be rising. There is a lower leveraged for the group more dependent on equity than debt to fund its assets. Through financial statements, a company can compare and rate their performance with related industry. The key is to select companies to invest in and compare rate of returns, future terms, and evaluate potency and weak points.Comparative study of ratios and benchmark are useful for investors and management. Management can use it to get information for future decision-making process, and investors can analyze related risk. According to Northwest Farm Credit Service, a ratio greater than 1. 50 is considered good, between 1. 00 and 1. 50 is descent, and less than 1. 00 is not promising. Equivalent to at least 20 % of total annual operating expenses is fakir for debt to assets ratio and should be less than 30 % to be thought of as a good one. 30 to 50 % descent and greater than 50 % is considered poor.Operating margin of 25 % or greater is good, 10 % to 25 % descent, and less than 10 % is below average (2008) Ratio comparison provides important information to businesses and potential investors and shareholders. However, although ratio calculation provides a glimpse of the financial status, of a company, it can be misleading if not interpreted properly. Fluctuations occur from quarter to quarter and numbers can change, depending upon sales, stocks, revenue, and operating cost. Ratio comparison is a valuable toot if caution is taken into consideration.

Good and Bad of Customer Service - 1142 Words

Over the 2010 Spring Semester time frame I have encountered many positive and negative customer service experiences. Customer service (ch.1 pg. 6) can be defined as â€Å"The ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a matter that satisfies identified and unidentified needs.† In other words, it is the ability of a company and its employees to supply their customers’ wants and needs. Some organizations have well developed customer services departments, while other are lacking in this division. The amount of effort a business puts into their customer service training will drastically change the quality of service its customers receive. The most†¦show more content†¦Since I am a waitress who happens to love sushi, I have taken advantage of this amazing discount every Monday night for the past five months. Being such a loyal customer one would expect to get top service , which is usually the case. Except for this one particular Monday in March when my Neighbor, Damian, and I got sat in a new servers section. Being a server myself, and knowing how it is to be the new girl, I had adjusted my customer expectations (ch.7 pg.166). Darcy, the new server, did not even come close to meeting my lowered standards. She did everything one could possibly do wrong. She apparently had a huge crush on Damian, and was not shy about it at all. Everything from what she said to her body language (ch.4 pg.89) was done in a flirty manner. At first I figured she just thought being extra nice would get a good tip, but she took it way passed that. Once I started ordering my food, I noticed that she was paying absolutely no attention to a thing I was saying. She was completely focused on my neighbor. This is something I found personally offensive, but what she did next was just an embarrassment to all servers. Once our food came Darcy sat down next to Damian and started ea ting right off of his fork. I could not believe what I was seeing. Bruce Buschel published 100 Things Restaurant Staffers Should Never Do, which points out certain things that are just unacceptable, no matter how new you may be to serving. He states things like, â€Å"Do not announce yourShow MoreRelatedGood or Bad Customer Service Essay1102 Words   |  5 PagesA large part of being a good service provider is ensuring customer convenience. Study findings show that strong leadership systems focus on customers, motivate employees, and implement their customer service vision. They also focus great attention on gathering the information needed to track customer satisfaction, and employees overall performance. Customer service should be designed and delivered seamlessly from the customers point of view. Customer-driven operations lead to success. DecentralizedRead MoreEssay about Service Recovery 949 Words   |  4 PagesIn providing services to the customers, service recovery is a missing element. The effective service recovery process attracts customers as well as leaves a positive impact on them. Process of service recovery brings customers from their bad feelings and perceptions to the positive edge. Effective service recovery process is a major element in maintaining customer’s satisfaction and loyalty. (John Tschohl) The service recovery means the service provider taking some effective actions or steps toRead MoreCustomer Service Within The Workplace1346 Words   |  6 PagesBASICS OF CUSTOMER SERVICE WITHIN THE WORKPLACE The Echo 2012 Global Customer Service Barometer stated that â€Å"Nearly a third of consumers believe that businesses are now paying less attention to providing good customer service† (3). 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When a customer sees that good service is provided they will most likelyRead MoreCustomer Complaints And Why It Is Important For Improving Customer Experience For The Future1738 Words   |  7 PagesIntroduction: I have chosen to write my reflective essay on customer complaints and why it is important to handle them effectively, how to learn from complaints and how my workplace can use a complaint as a way of improving customer experience for the future. Reflective learning encourages development and new approaches to learning (Brockbank et al, 2002). From what I understand, the purpose of reflective writing is to help us recognise the way we work at a deeper level. It is a process in whichRead MoreCustomer Service For Health Care1292 Words   |  6 PagesCustomer Service in Health Care Customer services is a very important part of managing ongoing client/patient relationships, because they are the key to bringing in revenue. 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Where Tech Savvyness Ends And Where Being A Geek Begins

As we move further and further into a more technological age, lines begin to blur between where tech savvyness ends and where being a Geek begins. I have been working with computers since I was 8 years old. I remember the good old days where I would sit there with my dad watching him play Zork for hours on end. In fact that game is one of the reasons I started writing. This was in the mid to late 80 s and the machines had no hard drives and ran completely off of 5 1/4 inch floppy disk s. This was all fun and games, but I didn t learn much from the experience. I did however learn to maneuver through the DOS operating system as well as how to execute programs. My real experience didn t start till around June of 1992. I live in the San Bernardino California area. If you know any history of the area, in June 1992 there was a massive 7.3 earthquake that shook San Bernardino quite harshly. Shopping malls all around the area had the roofs cave in. This was a great tragedy but for us a g reat learning experience. Because of the earthquake the malls were forced to send all of their computer equipment to the land-fills for insurance purposes, wither they were damaged or not. This is where my real experience started. My father brought home three PC s that looked more like junk than computers. With a bit of elbow grease we were able to salvage parts from one of the PC s and get the other two working. The obviously more powerful PC my dad decided to keep for himself and I got